#AdobeRemix

After watching this video on Vimeo, I was really inspired and wanted to have a go at this project before I started the D&AD Adobe Design Brief.

After spending hours doodling in my sketchbook and working on illustrator I started creating different shapes from the adobe logo

Then when was scrolling though Instagram and I came across this page! Click Here

Where the idea of having a cut out of an animal and then taking a photo in different environments created powerful image so i started to have a go with the Adobe logo. 

My Favourite Image is the one below where I used my old beer mat collection and scattered them across the floor.

D&AD Design Inspiration

First I looked At Different Adobe Creative Cloud Identities  created by Adobe and other Designers

D&AD Adobe Brief - The Inside Scoop

Adobe brief writer, Craig Oldham (Office of Craig Oldham) gives you a ready, steady, go.

1. Why should people be excited by this brief?

It being a campaign brief, it’s pretty open, and open briefs always yield some good shit. It’s a chance to really run with your ideas, see where they can go, limited only by your own imagination really.

2. What are the dangers/pitfalls entrants could fall into while responding to this brief?

Try not to get bogged down in endless reinterpretation. The re-definition should always come from a place of meaning to the brand. Whether that’s in the exploration of it’s software, or more conceptual, it has to have a degree of relevance. Without that, you could fall into the trap of just playing with something for the sake of it.

3. No freebies, but give us a pointer. Where would you start?

I’d find what I think is the best thing about the brand, and start there. In other words, start by finding your opinion.

Insight From Your Client

Want insider information on your client's brief? Watch this space. We have an exclusive interview with the brand coming very soon.

D&AD

The D&AD NewBlood briefs have arrived and after a lot of thinking and research into each of the briefs I am going to go ahead with the Adobe Brief where I have to remix the Adobe Creative Cloud Identity for future creators.

The reason for taking part in the D&AD NewBlood Awards is to challenge myself to create a final design that shows the best of my abilities and will be a great asset for my Portfolio presentation when I have my interviews for University.