Brief Rationale
BTEC Foundation Diploma in Art and Design Level 3
Project Brief
“The Alternative Miss World is not about beauty - it's about transformation - and when it
comes to costume absolutely anything goes”......”It's about creative free-reign, about the
ordinary becoming extraordinary. Contestants over the years have been famous and
infamous, celebrated and unknown, a parade of freaks, fops, show offs and drag queens...
including Andrew's many friends and family!”
You are to use the theme of “Letters & Numbers” within the Alternative Miss World as a starting point to develop a body of work that extends your understanding of your Pathway subject.
Visual Communication and Digital technologies: Produce a range of advertising and design work that encourages an audience of your age range to become involved with the themes relating to the AMW on a daily basis. This could include corporate identity advertising and rebranding for the show; to sell costumes from the show; to sell the essence of the show.
Illustration / Animation / Games Design: Illustrate / animate an interpretation of the AMW through developing a narrative. This should include sketchbook, idea generation, character development and storyboarding relevant to the subject.
Fine Art / Applied Art: Produce a body of work as a response to the context of the AMW. This may be interpreted as you wish, responding to issues surrounding equality, gender and celebration of transformation. Where necessary the design and purpose of the work must be taken into account: public art, some applied arts.
Theatre studies: Develop and produce designs for your area of interest within theatre studies: Prop design, set design or costume design.
Throughout you should relate your work to current practitioners from within your pathway, theoretically, contextually and technically.
You are to use the theme of “Letters & Numbers” within the Alternative Miss World as a starting point to develop a body of work that extends your understanding of your Pathway subject.
Visual Communication and Digital technologies: Produce a range of advertising and design work that encourages an audience of your age range to become involved with the themes relating to the AMW on a daily basis. This could include corporate identity advertising and rebranding for the show; to sell costumes from the show; to sell the essence of the show.
Illustration / Animation / Games Design: Illustrate / animate an interpretation of the AMW through developing a narrative. This should include sketchbook, idea generation, character development and storyboarding relevant to the subject.
Fine Art / Applied Art: Produce a body of work as a response to the context of the AMW. This may be interpreted as you wish, responding to issues surrounding equality, gender and celebration of transformation. Where necessary the design and purpose of the work must be taken into account: public art, some applied arts.
Theatre studies: Develop and produce designs for your area of interest within theatre studies: Prop design, set design or costume design.
Throughout you should relate your work to current practitioners from within your pathway, theoretically, contextually and technically.
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